Spice up your CRM with social network
Social seems to be the new "hot" kid in the CRM block. Not so new in fact, this is a buzz word since early 2007 but the big push of the social networks and Web 2.0 technologies last year makes it more appealing from a marketing (and investors) point of view.
I won't dare to give a definition of Social CRM because I still have to figure out what is the full extend of social network in the CRM field beyond Twitter and Facebook applications. Try to Google "Social CRM" with your favorite browser and search engine then make your mind up with the advices of the best experts. One of the most important aspects of a CRM system is its role as a central repository for structured information. While unstructured information are already part of the game, Social CRM will bring a lot of them with the risk to overflow an orderly space. To give the lie to the proverb Too much information kills information, we need more than a Twitter alike interface full of cryptic messages. My purpose here is not to make fun of Social CRM or the highly successful Twitter. As a provider and developer of online services, we try to understand what features are most relevant for our customers. Behind every trend, there is always something positive. At the same time, it is quite important for us to avoid wasting time and money on useless gadgets. In the previous post, I mentioned the upcoming features in 2010. The availability of the API to open AppShore to third party applications and reciprocally the development of interfaces to access external web services should give customers, partners and us the technical means of spicing up the current AppShore offering with some Social features.
Posted Jan 20
by AppShore Inc.
