This week's job report from the US Labor Department provides a hopeful signal that maybe, just maybe, our long, miserable economic nightmare is finally starting to come to end. The report indicates the US economy added 162,000 jobs for the month of March. Although about a third of the gains came from government hiring of census workers, the private sector also added 123,000 jobs for the month. Although 123,000 jobs is no more than a drop in the ocean, it is the highest number of jobs created in one month since May of 2007. Think about that, May of 2007!
Most of the hiring is now coming from large companies, which is not a bad thing. But until the engine of small business starts to purr again, we cannot expect to make significant gains in the recovery. It is always the small business sector that leads the early stage of an economic rebound. Since the vast majority of our customers and prospects are small business owners, we and they have reason to be optimistic for the first time in a long, long time.
Americans are now in the process of getting back to basics in the day-to-day management of their personal lives by reducing debt and increasing savings. The same is true in the small business community. A common theme of many of the recent conversations we've had with customers and prospects is one of renewed recognition of the value of a CRM program like ours, especially during times of economic distress. During these times it is even more essential to stay in close communication with customers and build lasting relationships that will sustain the business in the long run - a fundamental element of any successful venture.
In a future post we'll examine the ways our customers are utilizing the AppShore platform to restore and rebuild their business in response to the current economic conditions. It's all about a return to the basics of business management. Stay tuned and feel free to comment.
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